Sony has reduced greenhouse gas emissions!

Sony monitors to leave the future to significantly reduced greenhouse gas emissions by over 30 percent.

Sony, environmentally-conscious business culture that reflects the medium-term, "Green Management 2010" exceeded targets set by the environmental plan, greenhouse gas emissions, has reduced by over 30 percent worldwide. Sokacağı implement the "Green Management 2015" program has left footprints on the environment, and Sony's new target is reset to 2050.

Sony, among the company's offices and plants throughout the year according to the level of global CO2 emissions by over 30 percent reduction in FY 2000, including "Green Management 2010" ("Green Management - GM2010"), a large section of the objectives set at the medium-term environmental plan has been reached, even exceeded them announced. GM2010 plan was implemented by Sony in 2006, the five-year period between 2006 and 2010 fiscal years aimed at reducing the environmental impact of Sony's. The results of these initiatives, was confirmed by third parties. All this within the plan, Sony is operating in each region, natural resource conservation, reducing carbon footprint of a habitable world to be turned and the future continues to contribute.

Greenhouse gas emissions reduced by 31 percent in 11 years, the level of 1.53 million indiGM2010, consisted of a series of aggressive greenhouse gas reduction target. A variety of innovative initiatives designed to ensure the achievement of these goals to realize the Sony, all CO2 emissions in this way (* 1) reducing the fiscal year 2010 was able to download the 1.53 million tons. According to levels of 31 percent in FY 2000, representing a decline of this reduction, the original target of 7 percent more than the specified GM2010 plan was exceeded. Among the initiatives carried out by Sony in this direction, production processes, the use of alternative materials instead of materials with high global warming potential, and the Sony office and production facilities around the world to ensure maximum energy savings company within Sony's being optimized by the advanced energy systems, energy-saving experts There was also a reduction of energy-related CO2 emissions through the installation. At the same time in Japan for the renewable energy Green Energy Certificate System also plays a vital role in the implementation of Sony's current system is one of the largest users.

What else have you achieved in 11 years as

green? • 54% decrease in the production of waste from the company offices and facilities (target 40%) • 41% reduction in water use from the company offices and facilities (target 20%) • the company's office and the facilities of volatile organic compound (VOC) emissions decreased 35% (target 40%)  VOCs is still in use at the beginning of the production areas are semi-conductors. Semi-conductor production, while continuing to increase, experienced some difficulties in the use of substances other than VOCs, some because of the extremely low levels of gas salmasından, technically and economically feasible alternatives have been difficult to implement. Sony, among them establishing VOC treatment systems, including through measures to reduce VOC emissions will continue to take steps.

• annual electricity consumption of the products reached 100% of goals in each of the categories of products  For example, the basic "BRAVIA ™" LCD TV models (* 2) annual electricity consumption fell by about 30% between 2008 and 2010, Sony 's basic "Blu-ray Disc ™" recorder models (* 3) annual electricity consumption decreased by approximately 50% during the same period.

Sony Europe has made steady progress in Europe thanks to kaynaklardanSony 100% renewable electricity in Europe around the GEMS (* 4) certified 100 percent since fiscal 2008, Sony facilities from renewable sources (* 5) with electricity produced from running. In the field of waste management, recycling in FY 2000 level of 73 percent in 2009 rose to 99 percent. This development, Sony's European production facilities are still 99 per cent of the waste produced by either means that the reuse or recycling. In addition, the scope of measures taken to improve even more the responsibility of the manufacturer, Sony Europe, at the same time, the European Recycling Platform (European Recycling Platform, ERP) is one of the founding members. Which operates in 12 European countries, a comprehensive ERP, all of these countries have come to the end of its useful life collection and recycling of all consumer electronics products, manage effectively.

49% of companies in North America to meet the need for green energy

the United States of America, Sony Corporation of America, Sony DADC, Sony Electronics and Sony Pictures Entertainment, a coming together for the year 2011 of 143 million kWh a year on the green purchased energy. This is sufficient to meet 49 percent of all of these organizations estimate of the level of electricity consumption means that green energy. Sony, as well as green energy purchases than traditional electricity generation sources, clean, renewable energy alternatives within the framework of the transition in the field of solar energy installations in a variety of benefits. In addition, in 2010, and Sony Pictures Entertainment, Sony Electronics recently completed construction projects for both the U.S. Green Building Council Leadership in Energy and Environmental Design (Leadership in Energy and Environmental Design, LEED ®) Gold certificates awarded. SPE certificate, the studio's historic film studio in Culver City, California, the heart of two new 9,290 square-foot office building and the construction of a parking area containing the Film Studio and the Office Transformation (LOT) with the project, while the Sony Electronics in San Diego, California, in which the certificate The headquarters of the new company in the United States oldu.Sony of recycling efforts in Asia continues to set an example ediyorSony EMCS (Malaysia) Sdn. Bhd.. - Kuala Lumpur TEC, for the recycling of waste cardboard packaging manufacturers and is conducting studies together. This year, approximately 4,014 tons of waste through re-conditioned "BRAVIA ™" LCD TVs that were new to almost 817 tons of cardboard cartons with the DVD Player and Blu-ray Disc ™ Players To obtain support for the recycled material.

Sony EMCS (Malaysia) Sdn. Bhd.. - Kuala Lumpur TEC and Sony Technology (Thailand) Co., LTD.., Ayutthaya and carried out the installation of the systems Çonburi'de converts food waste to biogas. The amount of food waste is buried so that only the solid waste sites azaltılmakla, but also used in cooking liquid propane gas (LPG) in the amount of narrowed it down by reducing the carbon footprint of these plants. In total, approximately 115 tons of food waste per year and about 19 tons of CO2 reduced.

Sony Group companies in China in order to protect water resources, water treatment, recycling and reducing consumption, was held for the various initiatives. For example, in 2009, Sony Digital Products (Wuxi) ("SDPW") the sewers for the refinement of the re-use toilet facility, which carried out the installation of a system. In 2010, industrial waste water by purifying SDPW also occurring in production processes, that can be reused in production level, which has implemented a recycling system. Despite the significantly increased production in China, the Sony Group companies in the country around 42 percent of water usage by reducing the five-year period, approximately 800,000 tons during this period was carried out in a deduction.

Sony Korea Corporation, Korea, in cooperation with the Government and the recycling companies by implementing a zero-Electronic Waste Program, the Green Consumers Network in Korea, has signed a memorandum of understanding with the National Council. In order to further develop this campaign, education programs for students and advisors who brought the Sony Korea, the scope of the 100 schools taking students to the program for recycling electronic waste collections and the need to sidle up to their friends and helped to explain the importance of recycling in their local communities. </ P >

In Japan, Sony has focused on the development of environmental technologies and the implementation of environmentally sensitive products. In 2009, the industry being in the sensor (* 6) in the first consumer LCD TV "BRAVIA ™" Sony to market with a series of V5, since then, has added this feature in many later model. In 2011, Sony developed for use within the framework of the TV screen and over 99 percent recycled material containing recycled plastic material consisting of the original "SoRPlas" s used for the "BRAVIA" EX52H'yi released. Sony, for consumers around the world while still offering a wide range of environmentally sensitive products, the company also paint them with determination and precision biyopillerin, including solar cells is developing next-generation energy technologies. In 2009, mercury-free batteries started its mass production at Sony, April 2011, the olivine-type phosphate rechargeable lithium-ion batteries are produced using the energy storage modules, announced that shipment.

Sony, Green Management 2015 to 2050 with a zero environmental footprint since 2011 hedefliyorNisan Sony GM2010 plan that will replace the "Green Management 2015" ("GM2015") (* 7) a series of programs to achieve the goals set working on a new venture. To ensure zero environmental footprint by 2050, including the long-term vision of Sony's "Road to Zero" (* 8) at the global environmental objectives of the plan consistent with the GM2015, for this purpose a specific medium-term environmental goals for the next five years in 2050 to determine calculated backwards. In addition, a series of Sony's next medium-term environmental goals to achieve the recycling of AR-GE product until the product life cycle, also identified specific objectives for each stage.