Telekom First in Turkey!

Pantel

Turkish Telecom-Fiber Optic Infrastructure Partnership 'Conquest of Europe, with technology' launch campaign, all the videos, the first time in Turkey, VAST (Digital Video adserver Template) system to be followed up and reported.

Turk Telekom, the fiber infrastructure agreement to announce in June instead of TV advertising spotunu first opened as a private video channels, web sites published. These videos are for the first time in Turkey, with tracked and reported in the VAST system. Thus, IGRP is the first time in Turkey was made of measurement.

Turk Telekom Digital Bona

online buying agency, based in Hungary Pantel Turk Telekom to announce its partnership with the company's fiber optic infrastructure, advertising film starring Cem Yılmaz video sites published with a high number of unique visitors. Measured VAST system was used for the first time in Turkey run on video. Measured by the main structure of the project is the VAST system of measurement, and planning with the web mecrasının online media metrics were compared with metrics. In this way, launching an integrated marketing communication campaigns in general should not be thrown into the background state of the Internet investigation was provided. In addition, as a result of work done by performing a first in Turkey to 100 percent of all video sites can be measured, the rating data may, comparable to the channel of the TV was made.

"LESS BUDGET WITH MORE INTEREST"

Campaign's main strategy for the targeted, advertising film and a short teaser videos for the first time via the internet with the use of the spread of interest artırılmasıydı visitors. For this purpose, providing the first clues about the main video, the user is curious, not exceeding 7 video was released 15 seconds. These videos are video sites, the drop-down channels, advertising and sponsorship areas of interest presented to the user. Users were asked to predict what will happen at the end of video. Users who want to give estimates of the campaign directed to Facebook fan page. For 6 hours after the publication of short videos on the main commercial film was released the same day, the fan page as well as video sites.

Meanwhile, the VAST system, how many videos are watched by a single customer, how many times was called, was started several times, such as what percentage of the information gathered seyredildiği and how many clicks. As a result of short-term campaign to experiment with actual terminology online GRP and 30 were obtained. 30 GRP obtained via the Internet, the TV had been obtained by means of planning the budget to be used more than 65 percent.